Brainstorming and Design Principles

One of the core skills of design is the ability to rapidly generate concepts. This hands-on workshop will look at some of the best practices for doing just that, and, just as importantly, what to do once you have those concepts, both in clustering and categorising them, but also in selecting the best. How do you go about deciding which concepts to prototype? One answer is Design Principles. By generating design principles, you can create criteria for determining your best concepts, but also “guiding stars” for making design decisions throughout the prototyping and production process.

In this workshop you’ll learn:

• How to give your brainstorming sessions structure.
• Simple tricks to generate more ideas.
• How to make sense of your ideas when finished.
• How to write design principles to guide your work.